Start a fine dining restaurant in Chicago Research Paper

Start a fine dining restaurant in Chicago - Research Paper Example If an opportunity to start the business of fine dining restaurant is given, it would be a nice experience to open a new unique fine dining restaurant based on simplicity, sleek design and finest of foods and services and with a unique theme. Detailing about the product, the first desire is to provide best quality food. In this regard, the key strategy would be to provide a menu which enlists a combination of dinner and lunch what patrons cannot find anywhere else in terms of quality, appearance, ingredients and taste that would be served without being invasive. When it comes to the type of food, it would be best to include comfort food. Owing to the fact that comfort food is highly popular in Chicago, easy to made, easy to digest, soft in consistency, rich in calories and can be made with a little different touch. With regard to the planned rendered services, the restaurant would entail a combination of dynamic and highly experienced chefs and associates owing to the fact that excell ence and perfection generally comes with experience. In terms of recipe, the menu would be prepared on the basis of local tastes, evolving trends and according to the preferences of the patrons as well. On the other hand, when it comes to music, a certain type of music should be played which influences the concept as well as suites the theme. A live classic music including jazz, doowop, and piano among others would be made available in the fine dining restaurant owing to the fact that people often prefer to visit such kind of restaurants on special occasions, thus the food and music should not be aggressive rather the ambience and theme should be based on tranquility and simplicity. Music on demand would also be included in the menu. GIVE YOUR FINE DINING RESTAURANT A NAME. EXPLAIN WHY THIS ADDS VALUE TO YOUR BUSINESS. The name of the unique fine dining restaurant would be â€Å"The Appetizer Aroma†. The pertinent reason behind this unique name is that people gets addicted to food mainly for two reasons, first is for appetite and secondly for its mesmerizing smell. The name of the restaurant contains both the key elements that would facilitate to draw people for food along with services. WHY IS CHICAGO A GOOD LOCATION FOR A FINE DINING BUSINESS? Regarding dining, Chicago offers amid the best restaurants in the nation. Chicago has always a special place which reflects the culture of perfect bars, quality bartenders and leisurely music among others (Chicago, â€Å"Chicago Magazine†). From many decades, Chicago is well known for the availability of a selection of most revered restaurants and finest cuisine. Chicago provides a wide selection of dining ranging from Asian restaurants to traditional Italia n restaurants (Chicago, â€Å"Chicago Magazine†). WHAT FORM OF BUSINESS OWNERSHIP WILL YOU TAKE AND WHY? With regard to business ownership, entering into the partnership, LLC and corporations result in certain monetary expenditure, which is not in case of sole proprietorship. Accordingly, in sole

Toyotas Advertising and Sales Promotion Campaigns Essay

Toyotas Advertising and Sales Promotion Campaigns - Essay Example This mix of strengths are, a very good understanding of market conditions in the different markets around the world, a very focused segmentation, targeting, and positioning to address these market conditions, speed and flexibility in manufacturing to meet the needs of these of these markets, commitment to lean manufacturing techniques and quality, to remain competitive, and provide value for money to their customers, and forward looking marketing strategy that attempts to incorporate new and emerging technologies into their products, to blaze trails in the new directions that automobiles are expected to take. Â  The weakness of Toyota lies mainly in its dependence on the automobile segment. Toyota has a diversified range of business activities that include automobiles, material handling equipment, textile machinery and electric components. Yet, there is over-dependence on the automobile sector as can be seen from the revenue generation. The automobile segment contributes 52% of the total revenue of Toyota. Looking at the changes that have taken place from 2000 to 2004 in terms of sales per employee, there has been a reduction causing a decrease in revenue per employee. This has had a negative impact on the productivity and efficiency levels in Toyota. (Toyota Industries Inc. Company Profile). Â  The oil prices have skyrocketed in the recent past and show no sign of decline with increased energy consumption from the emerging economies of populous countries like China and India. The worldwide focus has changed to looking for alternative sources of energy, including use in automobiles.